UVTO
Brand Refresh
2025
Brand Design
Brand Strategy
Style Guide
Logo Design
Scope
University Village is a high-end senior living community in Thousand Oaks. I was brought on to refresh their visual identity—updating the logo, brand palette, and typography to create a more modern and cohesive look.
UVTO’s previous logo featured a highly detailed, overly complex tree as its primary icon. The modernized version simplifies the design with elegant curves, creating a singular, refined mark that offers a fresh update to the original.