UVTO
Brand Refresh

2022-2025

Brand Design
Brand Strategy
Style Guide
Logo Design

Scope

University Village is a high-end senior living community in Thousand Oaks. I was brought on to refresh their visual identity—updating the logo, brand palette, and typography to create a more modern and cohesive look.

UVTO’s previous logo featured a highly detailed, overly complex tree as its primary icon. The modernized version simplifies the design with elegant curves, creating a singular, refined mark that offers a fresh update to the original.

UVTO’s previous logo featured a highly detailed, overly complex tree as its primary icon. The modernized version simplifies the design with elegant curves, creating a singular, refined mark that offers a fresh update to the original.

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