Rutgers University
Rutgers Day

2023

Art Direction
Brand Design
Graphic Design
Event Design
Swag

Scope

Rutgers Day is an annual festival at Rutgers University that draws tens of thousands of visitors to campus. A former colleague of mine—now the university’s Creative Director—invited me to lead the event’s first brand refresh in more than a decade.

The refresh brought new life to Rutgers’ color palette while keeping it true to the brand. I created templates for web, social, and swag for the internal team to ensure brand consistency.

The refresh brought new life to Rutgers’ color palette while keeping it true to the brand. I created templates for web, social, and swag for the internal team to ensure brand consistency.

ALOH

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For all business and creative inquiries, please email me.