Coinbase
Crypto Moves Money Forward

2023

Art Direction
Graphic Design
Test Hard Return
Production Design

Scope

People and businesses lose tens of billions of dollars in transaction fees to the current system that they wouldn’t with crypto. Enter the Crypto Moves Money Forward campaign.

The history of money was told through a series of window wraps placed in the windows of 15 Broad St., the former HQ of the Manhattan financial district. The campaign was expanded to include “wild postings” in high-traffic areas of New York and D.C., such as the Capitol South Subway Station in Washington D.C.

We collaborated closely with a top-tier 3D design firm for the renders and hired a local team to place the guerilla wild postings around the city.

Liveboards, pillar wraps, and banners were placed in Washington D.C.’s Capitol South station. The station reaches senators, hill staffers, and other daily commuters in addition to serving various government buildings, tourist sites and libraries.

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